These bars in Seoul are embracing Korean liquor in their cocktail menus - Hero image -LX
Korean spirits are finding their way into Seoul's most innovative cocktails. Here are some hot spots in the city to experience them.
Ramu Chinnarasa arriving at the State Courts on Sept 19, 2024.
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Once overlooked on the international stage, Korean spirits are now taking centre stage in Seoul’s vibrant cocktail scene. “The most distinctive feature of Korean alcohol is its use of local specialties. Just as Korean culture, K-dramas, K-pop, and Korean food have gained global recognition, I believe K-
Just as Korean culture, K-dramas, K-pop, and Korean food have gained global recognition, I believe K-drinks will also garner significant interest and influence. I think that Korean cocktails will set new trends in the global cocktail market and become sought after in various countries," said Jeong Hyun (Leo) Seo, CEO and bartender of Bar Jangsaeng and ambassador for Traditional Korean Liquor.
Byungjin Lim, co-owner and bartender of Bar Cham echoed similar sentiments: “We wanted to add diversity to the perception of bar culture by creating a space where South Koreans could feel natural and comfortable, while at the same time sparking curiosity and intrigue in foreigners unfamiliar with our bar. Through studying Korean alcohol, we discovered that there are many types of Korean liquors, rich in taste and heritage, which have been passed down through ancient texts but are relatively unknown today.”
